Building Effective Employer Relations
The goal of this brief is to help employment and training programs understand what their peers in the sectoral workforce development field already know: how to engage with employers. It offers tips on understanding for-profit culture and what to expect from a partnership.
This resource prepares employment and training programs to establish mutually beneficial partnerships with employers by guiding them through the steps of:
- Choosing Employer Partners, which includes matching employer needs with program strengths, looking for employment practices that match program goals, and finding an employer who will dedicate resources;
- Structuring the Relationship to Create Shared Ownership, which includes engaging employers in program design and development, creating dynamic feedback loops, and embedding program staff within the employer; and
- Providing Services that are Valued by Businesses, which includes listening to and understanding the employer's culture and needs, being flexible and responsive, and demonstrating business benefits.
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