Supporting the Education Pipeline: A Business Engagement Toolkit for Community-Based Organizations

Supporting the Education Pipeline: A Business Engagement Toolkit for Community-Based Organizations

Ready by 21 National Partnership, 2010

Toolkit Purpose 

This business engagement toolkit is designed to help community-based organizations recruit, engage, and develop ongoing relationships with businesses in their communities with the goal of creating long-term, sustainable partnerships capable of delivering the largest impact on a community's goals for youth as part of the Ready by 21 strategy.

Publisher 
Altria operating companies: Philip Morris USA, U.S. Smokeless Tobacco Company, and John Middleton Company
Intended Audience 
Community-based organizations focused on educational achievement for youth
Career Pathways Target Population 
Children and youth
Based On 
Ready by 21 is a strategy that helps communities improve the odds that all youth will be ready for college, work, and life. The Ready by 21 National Partnership believes that in order to have the greatest impact on improving opportunities for youth along the cradle to career continuum, youth development and education leaders must build broader partnerships with business.
Summary of Toolkit Approach 

The toolkit walks community-based organizations through the four stages of moving people to take action and how these can be used to engage businesses in education improvement initiatives. These four stages are:
1. Identify business leaders who will support your efforts;
2. Educate business leaders about the needs in the community;
3. Persuade business leaders to become involved; and
4. Activate business leaders in your efforts.

The toolkit also details what happens after a business is engaged with resources and guidance on building effective business partnerships and sustaining successful community-based organization/business relationships. Additionally, the toolkit includes a case study of a public-private partnership in Louisville, Kentucky to support the establishment of a "college-going culture and a prepare workforce."

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